Chris Lloyd has been with Pragmatic Theory since day one playing a key role in the graphics & web design side of the label. Quietly & tirelessly working behind the scenes, he not only founded the underground music blog Rhythm22, he conceptualized the visual entity of Rhythm22 itself. Commissioned as a project designer to numerous websites for various companies along with launching his very own bandcamp design site Bandvamp of which you can find a link below, Chris Lloyd keeps both the underground music blog & label platforms running smoothly to make possible the movement that is Pragmatic Theory.

Chris Lloyd Links : Bandvamp